Make the MICE industry one of the best copy producing industries in the world.
The meetings and events industry is a communication medium that continually challenges itself to raise standards. It’s strategic, innovative and creative, but it’s not known for great copy. I think it’s time it was.
Celebrated copy producing industries, such as the automotive, electronics and retail industries, have led the way and are streets ahead. Let’s catch them up.
I look after the words for national tourism authorities, hotels, venues, events, exhibitions and conferences, so I’ve made it my mission to support my event industry colleagues, who strive for excellence every day, by working to ensure the copy produced by our industry, is the best it can be for us and the clients we serve.