Copywriting Research: 76% of Kent’s organisations failing on spelling and grammar
Wednesday, September 17th, 2008I have just conducted some copywriting research on the websites of businesses in my local area, that’s Kent a county in the UK. I’m about to start prospecting them for copywriting projects and decided to get to know them a bit first. For the research I was looking only for copywriting errors on the home page and other important pages of the site. The results were very interesting, here’s the news release, covering the results that I sent to the local media:
76% of Kent’s organisations failing on spelling and grammar
A survey of the websites of organisations based in Kent, conducted by WTW Communications, has found that 76% contain simple spelling and grammatical errors. All errors were found either on the organisations’ ‘home’ or ‘about us’ pages.
Richard Jebb, a copywriter who runs the Words that Work copywriting website, specialising in improving the words organisations use to promote themselves, comments, “Having well written English is something many businesses overlook, so I’m not surprised by these figures. However, many more do take the words they use seriously and those organisations find that they have a far greater success in engaging their target markets and ultimately growing their businesses.”
The survey was conducted during September and involved over 100 randomly selected websites of companies based in Kent.
“Having effective marketing and good copywriting is even more important than usual during the credit crunch. Websites, like other marketing materials such as brochures, advertisements and sales letters, are used by potential customers to gain an impression of a business and its services. Clearly, spelling and grammatical errors create a perception of unprofessionalism and will put customers off; Kent organisations that do not communicate well could be losing business,” Jebb continues.
Free Website Copywriting Review
Words that Work and WTW Communications are offering a free review of website copywriting for all companies based in Kent, “My copywriting business is based in Tonbridge, Kent, so I want to support Kent business,” Jebb said. “Having a professional copywriter review or write the text for your promotions can make significant improvements to response rates, which is good at any time, but crucial during the credit crunch. A copywriter will eliminate bad style, and use language in a way that is designed to appeal directly to the organisation’s target market. So I’ve launched the ‘Don’t Forget the Words’ campaign to do just this and am offering any Kent based organisation that comes to me by the end of the year, a free review of five pages of website copywriting,” he explains.
More information on the ‘Don’t Forget the Words’ campaign can be found on the website, www.wordsthat-work.co.uk
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WTW Communications is the parent company of Words that Work, a copywriting services business in Tonbridge, Kent, serving clients all over the UK.